• The best quizzes of last year

    Jason Clark · February 4, 2017

    What do La La Land and Healthy Paws Pet Insurance have in common?

    They’re both nominees for major awards.

    You may have already heard about La La Land’s record-tying 14 Academy Award nominations. Now, let’s talk about our nominees for “Quiz of the Year” and how a pet insurance company built a quiz that generated hundreds of thousands of leads.

    Last spring, Healthy Paws Pet Insurance built a quiz that helped pet owners find out what kind of “pet parent” they are. The quiz is beautifully designed, and more than 750,000 people have taken it so far.

    healthy paws quiz

    More importantly, hundreds of thousands of emails have been added to their list through the call-to-action that they added to the end of the quiz.

    (I’m not sure if that many people even went to see some of the Oscar-nominated films.)

    Any way, we’re going to give love to all of our nominees in the coming weeks, but you can review all of them below.​

    Let us know what your vote is or if there are some snubs that we overlooked when putting this list together.