Relax – we’re not going to talk about the latest political numbers coming out of Iowa or New Hampshire. Instead, we’re going to take on the questions that matter, and then teach you how to create the most engaging online polls on earth – in minutes…. Read more
Dear eager young marketers,
Welcome. Being a junior member of any marketing team has a definitive two sides. On the one, you’re only going up in your career, and risks are your best bet to get you there (it’s marketing, you don’t win by playing safe).
On the other side, you are way too likely to get your opinions snuffed by the seniors, the folks with the 10 years experience and the 2000% ROI victories of a few years ago (they also happen to know all the acronyms, and none of them can be found on Google). You may still be looking to them as demi-gods.
Don’t you fret, you’ll find your vein…. Read more
The next time you log in to your Boombox account, a new friend will be there to greet you: lists…. Read more
You’ve heard it a million times: Online quizzes “engage” viewers.
What the heck does that mean?
Engagement is a strange term thrown around a lot in the digital world. It seems so abstract, and everyone wants it, but what does having engagement mean?
The meaning is actually pretty literal. Engagement is what happens when people’s minds tune into your content online. Often, a key signal of engagement is some form of interaction, like whenever they comment, like, or share your stuff on social media. We’re not talking marriage engagement…
There’s such a focus on engagement because it’s becoming an important factor in how often search engines and social media platforms show your content to other people. Plus, it means you have an active audience, who is ready to buy what you’re selling—whether that be a product, service, or information—and sharing it with others.… Read more
Thanksgiving is a time of gratitude, and I am thankful for smart content marketing pioneers.
To run a successful content marketing strategy, you need to stay up-to-date on the latest tips and tricks that will make your content soar.
Instead of wading through endless research papers and boring search engine data, let the content marketing experts teach you what they’ve learned from practicing content marketing every day…. Read more