Fact: Interactive content is shared more than nearly anything else on the web.
We enlisted the help of BuzzSumo’s Stephen Walsh to talk about interactive content, why it’s so powerful, and how you can start use an interactive quiz maker to drive traffic, generate leads, and present targeted offers.
If you haven’t heard of BuzzSumo, allow us to introduce you. BuzzSumo is a powerful tool that can help you research virality across the web. In essence, you can see what works – and what doesn’t. Use it to find, create, and share content that will resonate with your audience.
Why interactive content?
Here are a few powerful points from the webinar:
- Interactive content can take many forms: among these are flipcards/flipbooks, interactive tutorials, games and simulations, quizzes and polls, and so many more.
- The reciprocal nature of interactive content allows for shared learning, relationship development, and investment in messaging – the exact things that marketers lose sleep over.
- Interactive quizzes are consistently the most shared form of content on Facebook
For more information – and some pretty simple, actionable instruction on how to create interactive content – check out the full recording and slides below.