• Don’t annoy people by talking to them about stuff they don’t care about

    Connor Child · August 10, 2017

    Hey, do you like sports?

    Whether you answered yes or no to that question, you have to at least acknowledge that it’s a broad question. Let’s say you answered yes. That tells me a little bit about you, and so if I run into you at a conference I have somewhere to start. But what if I start talking to you about basketball when you’re a huge curling fan? Or, let’s say you do like basketball. What if I start talking to you about the NBA when you mostly follow college?

    You get the idea. The more I know about what you care about, the easier it is for me to adapt and talk to you about things you actually care about.

    The problem is you have to make a lot of inferences when you have to communicate with the people you interact with online. You don’t know a whole lot about them, and so you have to guess.

    That’s the beauty of quizzes. They’re great at bringing in new traffic, and a magical thing happens over the course of a 5+ question quiz – you learn a ton about who they are, what they care about, and what they don’t care about. Then, you can continue the conversation in a much more intelligent way when you follow up with your new friends – in your emails, in your advertising, in your product development, and in your overall content strategy.

    Griffin Hill invited me to join them on a webinar to talk about Qzzr customers that have used these concepts to get astounding results. We discussed some of the best examples and went over how anyone can set up highly intelligent, personalized campaigns based off of the data they get from quizzes. You can view a shortened version of the webinar below.

    One of the examples we discussed in the webinar was an agency that used a quiz to inform their Facebook ad campaign. They ended up spending $572 on the campaign and generated $11,000 in revenue. You can read more about that specific example here.