Let’s talk about a truly diverse cast of nominees.
I’m talking about the quizzes of the year. From grocery stores to soccer websites to the pet insurance companies, users are driving remarkable results in a broad range of categories.
And the methods by which they’re achieving their results are as diverse as the industries they come from. In fact, let’s dive a little deeper on how soccerloco, an online soccer retailer, used the data from their quiz to personalize their Facebook ads.
For starters, go find out which cleats will make you play like a pro. Go ahead. I’ll wait.
Okay! Welcome back! Now let’s talk about what went on behind the scenes with that quiz. This question in particular had a big impact on their follow-up marketing:
For every lead they collected at the end of the quiz (and they collected a lot of them), they also got to see all of the answer options they selected. This helped them segment their audience by player, and so if you said your game resembled Neymar, here’s what the resulting Facebook ad looked like for you:
In essence, they were able to personalize their Facebook ads to different audiences based on who they said their game most resembled. Think you play like Neymar? Well, here’s an ad showing you how you can gear up like the pro for yourself.
And now comes the best part. Here are the results from the campaign:
- Amount Spent: $572.19
- Revenue Generated: $10,943.56
- Cost Per Acquisition: $9.54
Every dollar they spent led to close to $20 in returning revenue. It pays to personalize.
The agency that spearheaded this campaign, Power Digital Marketing, has more to say on this particular campaign – and quizzes as a whole – in this article: Online Quizzes: Marketing’s Next Big Money-Maker.
Always remember that in addition to being ridiculously fun and engaging, quizzes can be data harvesting machines. If you’re interested in learning more about how you can connect your quizzes to your Facebook advertising, let us know.
Nothing will sell your quiz quite like its title. In addition to representing the overall theme, it will show up every time it gets shared and should be worded in a way that makes people think, “hey, I need to take that quiz too!”
Put simply, nailing the title on your quiz is paramount. So here’s what you can do – answer these five questions to get your own recommendation. Then, start building and let us know how it goes.
What do La La Land and Healthy Paws Pet Insurance have in common?
They’re both nominees for major awards.
You may have already heard about La La Land’s record-tying 14 Academy Award nominations. Now, let’s talk about our nominees for “Quiz of the Year” and how a pet insurance company built a quiz that generated hundreds of thousands of leads.
Last spring, Healthy Paws Pet Insurance built a quiz that helped pet owners find out what kind of “pet parent” they are. The quiz is beautifully designed, and more than 750,000 people have taken it so far.
More importantly, hundreds of thousands of emails have been added to their list through the call-to-action that they added to the end of the quiz.
(I’m not sure if that many people even went to see some of the Oscar-nominated films.)
Any way, we’re going to give love to all of our nominees in the coming weeks, but you can review all of them below.
- Healthy Paws Pet Insurance: What type of Pet Parent are You?
- Loblaws: What kind of guest/host are you?
- soccerloco: Which cleat will make you play like a pro?
- Food Network: QUIZ: Can We Guess Your Age Based on Your Food Preferences?
- ESPN: Which NBA Team Are You?
- InsideGov: Which U.S. President Are You?
- Purple: What’s your Olympic sport?
- National Geographic with G Adventures: Where to next?
Let us know what your vote is or if there are some snubs that we overlooked when putting this list together.
Stop believing that success at work and home are mutually exclusive. No, seriously – stop thinking that.
True story: It’s 3PM on a Thursday afternoon, and my kids are on hour two of watching mindless animation. I’m stressed about solving some big problems at work and can’t afford to take a day off to completely cover for my sick wife. So on go the cartoons.
Do I have it all figured out? Ask my 1-year old, who’s now shrieking because his brother took his nutrition-devoid, tube-contained yogurt.
No. I don’t have it figured out. But I know I’m not the only one…. Read more